from the May 26, 1933 Noon Edition of the Arkham Advertiser
“Antarctica or Bust!”
Renowned Adventurer Sets His Sights on the Bottom of the World
New York (AP) – World famous explorer James Starkweather announced today that he would lead a party of scientists and explorers into uncharted parts of the Antarctic continent this fall.
Starkweather, accompanied by geologist William Moore of Miskatonic University in Arkham, Massachusetts, intends to continue along the trail first blazed by the ill-fated Miskatonic University Expedition of 1930-31.
The Starkweather-Moore Expedition will set sail in September from New York City. Like their predecessors, they intend to use long-range aircraft to explore further into the South Polar wilderness than has ever been done before.
“This is not about the South Pole,” Starkweather explained this morning, in a prepared speech in his hotel in New York. “Many people have been to the Pole. We’re going to go places where no one has ever been, see and do things that no one alive has seen.”
The expedition intends to spend only three months in Antarctica. Extensive use of aeroplanes for surveying and transport, according to Starkweather, will allow the party to chart and cover territory in hours that would’ve taken weeks to cross on the ground.
One goal of the expedition is to find the campsite and last resting place of the twelve men, led by Professor Charles Lake, who first discovered the Miskatonic Range, and who were killed there by an unexpected storm. The mapping and climbing of the mountains in that range and an aerial survey of the lands on the far side are also important goals.
“The peaks are tremndous,” Starkweather explained. “The tallest mountains in the world! It’s my job to conquet those heights, and bring home their secrets for all mankind.
“We have the finest equipment money can buy. We cannot help but succeed.”
Starkweather, 43, is a veteran of the Great War. He has led expeditions into the wilderness on four continents, and was present on the trans-polar flight of the airship Italia, whose crash near the end of its voyage on the North Polar ice cap received worldwide attention.
Moore, 39, a full Professor of Geology, is also the holder of the Smythe Chair of Paleontology at Miskatonic University. He has extensive field experience in harsh climates and has taken part in expeditions to both the Arctic and Himalayan Plateau.
Keeper’s Note: Similar articles appear over the next few days in all major U.S. and European newspapers. The articles are flashy photo spreads, with pictures of a heroic looking Starkweather in adventuresome poses, sometimes with a sled or dogs.